Netflix India crossed the milestone of 30 million paid subscribers in September 2025, the company revealed in its Q3 earnings report, driven by blockbuster original content and the proliferation of affordable mobile-only subscription plans priced at Rs 149 per month. The growth was led by the massive success of Heeramandi: The Jewel and the Throne, the sequel to Sanjay Leela Bhansali acclaimed series which became the most-watched non-English series on Netflix globally in its opening week. Multiple regional language originals in Tamil, Telugu, and Malayalam also contributed to subscriber growth.
Netflix Asia Pacific head Minyoung Kim said India is Netflix fastest-growing market globally by subscriber additions for the third consecutive quarter. The platform invested Rs 4,500 crore in Indian original content in 2025, a 65% increase from 2024. Competitors including Amazon Prime Video, Disney+ Hotstar, and JioCinema are all investing heavily in Indian content, creating what industry observers are calling the golden age of Indian streaming. The total Indian OTT market crossed $3 billion in revenue for the first time in 2025, with paid subscribers across all platforms exceeding 120 million.